Analogous · 5 colors · April 29, 2026
Red & UCLA
Through the hidden richness of one pigment under every light, Red & UCLA composes a warm, enveloping sensuality. The rhythm between hues evokes creativity, enthusiasm.
✦Palette Usage Guide
Interface Design
Combine #3e0000 for text on #ffd500 background.
Emotional Impact
Through the hidden richness of one pigment under every light, Red & UCLA composes a warm, enveloping sensuality. The rhythm between hues evokes creativity, enthusiasm.
12.3:1
AAA
3.5:1
AA Large
3.5:1
AA Large
Convert palette to thread / yarn
Closest matches across major brands
Approximate sRGB matches — request a physical color card from each brand before purchasing.
Developer Assets
Developer handoff assets with copyable code blocks for design systems.
:root {
--color-couleur-1: #ffd500;
--color-couleur-2: #ffb300;
--color-couleur-3: #b15800;
--color-couleur-4: #5e0000;
--color-couleur-5: #3e0000;
}'red-ucla': {
500: '#ffd500',
400: '#ffb300',
300: '#b15800',
200: '#5e0000',
100: '#3e0000',
}{
"name": "Red & UCLA",
"harmony": "Analogous",
"colors": [
{
"name": "Couleur 1",
"hex": "#ffd500"
},
{
"name": "Couleur 2",
"hex": "#ffb300"
},
{
"name": "Couleur 3",
"hex": "#b15800"
},
{
"name": "Couleur 4",
"hex": "#5e0000"
},
{
"name": "Couleur 5",
"hex": "#3e0000"
}
]
}Design Tokens Export
W3C, Figma and Tokens Studio compatible. Direct integration into your design workflow.
Contrast Ratios
Each color vs. white background
Identity Visuals
Red & UCLA
The intersection of form and function reveals the palette in all its depth. Every hue is intentional, every space is a breath.
Surface Card
System element
Color Psychology
Enthusiasm & Boldness
Couleur 1 is a medium orange with vivid saturation that evokes positive, communicative energy. Its chromatic intensity holds the eye without aggression and stimulates decision-making — the tool of brands that want to stand out.
Enthusiasm & Boldness
Couleur 2 is a medium orange with vivid saturation that evokes positive, communicative energy. Its chromatic intensity holds the eye without aggression and stimulates decision-making — the tool of brands that want to stand out.
Authenticity & Grounding
Couleur 3 commands the dark, vivid warmth of fired clay — a shade that is both reassuring and memorable. It evokes craftsmanship, raw materials, and tradition. Brands that adopt it communicate authenticity effortlessly.
Authority & Mastery
Couleur 4 is a deep, vivid red that commands a raw and memorable intensity. Its depth lends the gravity of brands that have nothing to justify — quiet power, total assurance.
Authority & Mastery
Couleur 5 is a deep, vivid red that commands a raw and memorable intensity. Its depth lends the gravity of brands that have nothing to justify — quiet power, total assurance.
Moodboard
No images found
Brand PDF
Premium Brand Guidelines document with palette, color psychology and moodboard.
PDF Brand Identity Export
7 premium pages: Cover · Palette · Detail · Typography · Usage Guide